Aaron Darc is a Senior Marketing and Communications Consultant who has built and marketed global brands and products for over fifteen years. This includes within the Australian higher education sector, where he has developed student-centric content marketing and brand positioning that heavily incorporates internationalisation, and its connection to diversity and inclusion, as a value proposition for contemporary student audiences. He has previously worked on strategy and campaigns for the University of Sydney, University of Technology (Sydney), Macquarie University and University of Tasmania. He currently works at the University of Newcastle, Australia.